Go Cruelty Free with MARIE

Be kind to every kind.

At Marie this sentence makes up one of our main key values, guiding us in every step of the way. Since before this brand was released, our creators already knew that they wanted to make part of a bigger purpose beyond just selling makeup items. That's why taking action in favor of animals - specially considering Marie's market - was one of the initiatives that we decided to stand for.

But what does it mean to be a cruelty-free makeup and cosmetics brand? This initiative inhibits any form of animal testing and other ways of harming animals during any point of the production process. With the increasing number of more effective, safe and cheaper alternatives, animal testing (developed in the 1920's) should no longer be considered an option!

Six years ago, in March 2013, animal testing was banned in the beauty industry for all the European Union countries. This turning point was led by Cruelty Free International, the leading organisation against animal testing, which now intends to set this turning point in a worldwide matter. Besides, according to PETA's Beauty without Bunnies program, over 1.700 companies have already stopped animals' experiments.

Although some noticeable changes have been made, we still have a long road to go! Present in the USA market, Marie considers itself as a brand capable of having an impactful action to fight this issue, helping to raise awareness to it.

To help you make conscious shoppings, the Leaping Bunny Program is a certificate that officialy guarantees a brand didn't resort to animal testing to make its' products (logo below):

Find the list of Leaping Bunny approved brands here:

https://www.crueltyfreeinternational.org/LeapingBunny

SOURCES:

Cruelty Free International: https://www.crueltyfreeinternational.org/

Leaping Bunny Program: https://www.leapingbunny.org/

Beauty Without Bunnies PETA's Program: https://www.peta.org/living/personal-care-fashion/beauty-without-bunnies/